Bonobos

General Manager

Bonobos is a digitally native menswear brand known for combining e-commerce innovation with personalized in-store experiences through its Guideshop model.

Trusted to launch and lead the Boston flagship location, driving performance, elevating team culture, and ensuring brand consistency across the region. Oversaw operations, talent development, and customer experience while building scalable systems that support local growth.

Scope

  • Directed 15 FTEs including assistants, key holders, and associates.

  • Managed full P&L accountability for the Boston Guideshop.

  • Reported directly to the Regional Director.

Highlights of Impact

  • Flagship Launch & Leadership: Opened and operated the Boston Guideshop, overseeing hiring, training, and operational readiness within a compressed timeline.

  • Culture & Team Development: Built a high-performing, inclusive team through career pathways, coaching, and performance management, raising engagement and accountability.

  • Operational Efficiency: Designed and implemented sales tools, training modules, and client book systems that improved scalability and customer relationship management.

  • Brand Growth & Local Marketing: Elevated market presence through regional promotions, pop-ups, and community events that drove customer engagement and reinforced brand identity.