305 Fitness

General Manager

305 Fitness is a fast-growing fitness brand known for its high-energy, dance-inspired workouts and vibrant community culture.

Entrusted to lead the Boston flagship studio’s operations, reporting directly to the President & COO and overseeing strategic and operational direction across real estate, facilities, team development, marketing, and finance. Held full P&L accountability while driving growth, culture, and client experience in a high-pressure, founder-led environment.

Scope

  • Directed 50 FTEs including assistant managers, instructors, DJs, interns, and contractors.

  • Managed a multi-million-dollar budget with full P&L ownership.

  • Oversaw studio design, renovations, and community partnerships.

Highlights of Impact

  • Revenue Growth Under Pressure: Doubled a 30-day revenue target during a critical funding window through team training and community-driven marketing.

  • Operational Pivot: Led transition during COVID-19 shutdown, shifting the business model from in-person to digital livestream classes and piloting a franchise model via instructor certification.

  • Team Development: Built and coached a high-performing, culture-driven team with active growth plans, leadership connects, and accountability frameworks.

  • Brand & Community Engagement: Elevated the Boston studio’s visibility through marketing events, pop-ups, and local partnerships that strengthened client loyalty and brand presence.